Whether you're replacing an old sign that's seen better days or just starting a new business that needs an attractive sign that will grab the attention of potential customers, choosing the details for your new sign and the company to create it can be a difficult process.
Here are some tips to make the whole experience a little easier:
1. Get Your Logo Ready
Your sign maker isn't the same person who can help you create a logo. There are different skills involved. If your business is new, you need to get your company's logo created before you head to the sign shop if you want it incorporated into your sign.
2. Know Your Local Regulations
Some areas have very loose regulations on signs, while other areas are very strict about what kind of signs a company can display. In particular, if your company is in a historic district or an upscale shopping plaza, you may have some significant restrictions on the type of signs you can have. They may include size, lettering style, color, placement, and more. Don't start your custom design process until you know what you can (and can't) have.
3. Consider The Long-Term Issues You May Have
Keep in mind that outdoor signs will be exposed to all kinds of weather conditions and constant exposure to ultraviolet light, both of which can cause fading if the sign isn't made with a durable finish. Be prepared to ask questions of your sign maker about what kind of materials they use and what protective products they can put on the sign to reduce signs of aging and keep it looking its best for as long as possible.
4. Ask To See Digital Renderings Before You Commit
These days, most sign companies make digital renderings of the proposed sign before they begin any work on its creation. That way, the customer knows what to expect from the finished product. However, not all digital renderings are the same, and not all companies have the same policies. Some companies may provide digital renderings of your proposed sign before you've put down a deposit, while others may ask for a non-refundable deposit before they put the work into the digital rendering.
This is sometimes a case of "you get what you pay for," in that your deposit pays for the sign maker's time and work in creating detailed, high-quality renderings. A "free" digital representation may not really show you all the details you need to see.
Custom signs can make your business stand out from the crowd, and a great custom sign can last for decades. Just take your time and make sure that you know what you want and what to expect when you start the process! Contact a company like ABC Stamp Signs & Awards to get started.